Peleg Amkoya is a trailblazing entrepreneur and accomplished financial strategist. His multifaceted educational background in Counseling Psychology and Finance has served as the foundation of his unique career trajectory, setting him apart from his contemporaries in the field of finance and technology. In 2007, Peleg distinguished himself by achieving a high score of 73 points, earning a B+ grade in the Kenya Certificate of Secondary Education (KCSE). Following this accomplishment, his passion for understanding human behavior led him to Kenyatta University, where he pursued a Bachelor of Arts degree in Counseling Psychology. This exploration of the human psyche granted him insights into the complexity of human interactions, decision-making processes, and motivational dynamics. His academic journey did not end there. Fueled by his interests in business and finance, he attended the esteemed Jomo Kenyatta University of Agriculture and Technology, obtaining a Bachelor of Commerce degree with a major in Finance in 2016. This combination of studies has created a unique intersection in his approach to entrepreneurship and finance, blending the human-centric principles of psychology with the strategic aspects of commerce. Peleg began his professional journey at Solar for Sub-Saharan Schools and Communities (S3C) as a Finance Assistant. Here, his psychological understanding proved useful in fostering positive relationships, managing credit and debt effectively, and promoting an inclusive work culture. His nuanced approach to finance was not just about numbers but about people, too. In March 2015, he took his first entrepreneurial step by co-founding Reservation Tonight, where he served as CEO. His psychological insights played a significant role in crafting marketing strategies that resonated with the target audience. He understood that successful marketing was rooted not just in selling a product or service, but in understanding consumer psychology and creating a connection with potential customers. Throughout his career, Peleg Amkoya has consistently demonstrated the power of his unique blend of psychological insight and financial expertise. From his first job at S3C to leading his own enterprise at Reservation Tonight, Peleg’s career journey is a testament to his adaptability, strategic thinking, and deep understanding of both the human psyche and business world. As he continues to leave his mark on the finance industry, one thing is clear: Peleg Amkoya is not just shaping businesses, but also the people within them.
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